It’s always strange when reality explodes in the face of someone who thought they had everything under control. Mark Zuckerbergone of the richest people in the world and the creator of the Facebook empire, now called Meta, sends an ad to promote what he calls “metaverse”, his main bet and who owes him a change of company name.
He does this by creating an avatar of himself, but one so absurd in its design that it creates a huge wave of ridicule across the web. Really, if ‘that’ is the best this company can get after to invest more than 10,200 million dollarsthey should start thinking that they were probably wrong.
In fact, Mark Zuckerberg’s avatar in his revolutionary “metaverse” is supposed to be much worse than human figures created almost twenty years ago in games and virtual environments raised to the resolution of that time.
It is worse than any Second Life avatar created in 2003. Zuckerberg’s excuse, “that we created my avatar in a minute and without paying too much attention”, is worthless.
Is this how you treat your flagship product, the one that represents the biggest stake in your company’s entire history? So, it’s not that you’re just clumsy, it’s that you’re just stupid, right?
A few months later, and after apologizing for the obviously crude presentation, the company announces His “metaverse” was launched in France and Spainyes, available in English only.
And he does it again with a Zuckerberg avatar less expressive than Ken Barbie, and with absurd and trivial graphics of the Eiffel Tower and the Sagrada Familia. The network’s immediate response is: “come to work in Meta, where the brightest technologists of the moment have achieved graphics of the level we already had in 1995.”
The company announces the launch of its “metaverse” in France and Spain, yes, available only in English
Some might point out that, in fact, the aesthetics of the material is the least important thing, that what is really here is “the background”, what truly defines the potential of that “metaverse” impressed Zuckerberg enough to make a decision entirely. flip your company around that concept.
But of course, there is a problem: that “bottom”, what Zuckerberg’s “metaverse” envisions, is just as insubstantial.
What is Meta’s vision for his “metaverse”? Basically, a Second Life find more. A an immersive three-dimensional environment where we can move with an avatar of ourselves and with voluminous virtual reality glasses in front of our eyes.
So that? Well, basically the same thing we could do in Second Life, or what many children and teenagers do in video games like Roblox or others: socialize.
Although Zuckerberg’s vision may even be understandable, trying to lead what he understands as “the next version of social networks”, the pathetic nature of his efforts is surprising: to do so, something more ambitious than a simple video game should be proposed with graphics from 1995, right?
But beyond the low ambition … where is the real interest of metaverse? What happens when we move from Zuckerberg’s “metaverse,” the one he tried to monopolize by changing his company name, to the metaverse, without quotes, that everyone else in the industry and people are reasonably aware of considered so?
The difference is very simple: the metaverse isn’t just a graphical environment, it’s an over-the-top video game to go through. It is much, much more. There is the possibility of creating an open environment where we don’t have to accept any company’s terms of service, and where we can freely build what we want.
The metaverse, as much as Zuckerberg claims, one company that sets its rules cannot build, rather it is destined to be the future of the internet. Something similar to what happened in the 90s: a set of protocols that anyone can use freely to build what they want. In the 90s, it was TCP/IP, now it’s blockchain.
The metaverse cannot be built by one company that sets its rules for it, but it is destined to be the future of the internet.
It is very likely that many of the things we do on the internet are structured around the idea of the metaverse. And that in no way implies that we wear heavy glasses all day, or that we do everything in avatar format as if it were a video game, or anything like that.
Instead, this means radical changes in the way we manage our identityour information, our transactions or all this governance, incorporating cryptographic mechanisms that allow us to control all these aspects ourselves, without Meta, or Google, or any other big technology that graciously “identifies” us Or some rules are laid down for us.
The idea of the metaverse is much more ambitious than the absurd miracle that Zuckerberg intends to dazzle us with – which, moreover, his basic graphics do not achieve.
It is a much more powerful concept, which alone cannot even fit. What do you intend with your product?
Simply put, many ignorant directors of companies with very little ambition believe that “this is the metro”, place million dollar orders for the 3D glasses they sell, and dedicate themselves to making advertisements placing emphasis on “how modern they are”. Very disappointed.
If you really want to understand the metaverse, don’t stick with the video game Zuckerberg is trying to sell you, because that’s not the future at all. Search metaverse without quotes. Look beyond.