Snoop Dogg and Eminem Bring the Metaverse to the VMAs

Marking their first live performance together in two decades.

Snoop Dogg and Eminem are set to take the VMA stage together for the first time in two decades — bringing with them an Otherside metaverse-themed performance.

The upcoming live performance is inspired by a recent collaboration between the two artists in which the artists used their Bored Ape Yacht Club NFTs to create a music video, album cover, and limited merch.

With an average audience interaction rate of over 38 million people across its platforms in 2021, this year’s VMAs and the duo’s performance bring a unique opportunity to increase the visibility and adoption of Web3 and NFTs.

Both Snoop and Eminem are big fans and collectors of NFTs, with Snoop seeming to be the more active of the two. The artist is involved in a number of different projects and collaborations — from the food industry to metaverse collectibles in the Sandbox.

Web3 is providing a number of opportunities for fans of artists and other performers to have a more immersive and connected experience with the content they put out. It is likely that Eminem and Snoop Doggs metaverse-themed performance is not the last we’ll see but instead the start of a new way to deliver such experiences to a global audience.