Back

Siemens looks at the metaverse

The German company launched ‘Xcelerator’, a marketplace to accelerate digital transformation. They already have companies like Amazon Web Services (AWS), Accenture, Bentley, Microsoft and SAP as strategic partners.

image 52

There are few technology companies with more experience than Siemens: it was founded in the mid-19th century and since then -with ups and downs- it has led the industrial development of Europe and the world.

In more than 150 years of history they have participated in communication, medical, construction, lighting and nuclear fields. But now, silently, they are taking a new step: entering the startup industry and massifying their products through a “virtual supermarket.”

At the end of June, in Munich, they launched ‘Xcelerator’, a business platform that seeks to promote digital transformation. In other words, says Peter Koerte, CTO of Siemens AG, it is a marketplace that will allow the company’s entire product portfolio (both hardware and software) to be transformed. The idea, says the executive, is to achieve a modular offer connected to the cloud and built on the basis of standard APIs.

In particular, Siemens – which describes this new product as a curated portfolio of Internet of Things (IoT)-enabled hardware, software and digital services – seeks to connect with companies seeking adaptable solutions to each of their most complex problems.

“(This new project) will make it easier for companies to navigate digital transformation, faster and at scale. By bridging the real and digital worlds through information and operational technology, we empower customers and partners to drive productivity, competitiveness and scale innovations,” Roland Busch, President and CEO of Siemens AG, said Wednesday. .

They already look at the metaverse
Although Siemens is considered a traditional technology company, little by little they are entering the world of startups. They have a Corporate Venture Capital that has invested in dozens of companies in Europe and a series of clients and suppliers that belong to this category.

One of the biggest bets was to participate in Collision 2022, one of the fastest growing technology conferences in the world, in Toronto. The appointment was last week and they shared space with companies like Amazon, Google, Pinterest, Snapchat and Cisco. “It’s the first time I’ve come and the idea is to be able to connect with different companies here,” he told DF MAS Koerte.

In this logic they have been looking at different disruptive industries such as blockchain, cryptocurrencies and metaverse. Regarding the latter, Koerte tells DF MAS that they are seeing solutions, especially in the area of ​​augmented reality. “If it is collaborative and in real time, we are very interested,” he confesses.

So far along are they in this logic that the first major collaboration agreement under the Xcelerator umbrella is with NVIDIA.

Both companies announced the expansion of their partnership to enable the industrial metaverse and increase the use of AI-powered digital twin technology that will help take industrial automation to a new level. As the first step in this collaboration, the companies plan to connect Xcelerator and NVIDIA Omniverse, a 3D design and collaboration platform.

This will create an industrial metaverse with digital models based on physics from Siemens and real-time simulation with AI and physical precision from NVIDIA that will allow companies to make decisions faster and with greater confidence.