Colombian Fashion Company Ventures Into The Metaverse And NFT

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The Colombian fashion brand People, from the multinational Grupo Éxito; has decided to enter the metaverse and the non-fungible tokens (NFT).

The Colombian fashion brand People, of the multinational Success Group; has decided to venture into the metaverse and NFTs, thus orienting its brand towards a young audience. The new bet of the fashion line was officially announced at the website of Success Group.

Consequently with this intention; the brand launches 10 NFTs for sale, collectible digital pieces that can be bought, sold or exchanged, represented in exclusive jackets for lovers of the Web 3.0 and fashion. NFTs can be found for sale at the marketplace of opensea.

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As a reason for celebration, the brand delivered five NFTs, randomly by means of QR codes during its most recent “Second Opportunities in Colombiamoda” catwalk. People, Grupo Éxito’s youth textile brand, announced that it has a variety of new NTFs exclusively oriented to the digital asset market.

A transition to new trends

The NFTs will be represented in the sale of 10 jackets designed exclusively for users of the metaverse, who will also “be part of a select community entitled to different experiences and benefits.”

Regarding the initiative, Lucía De La Pava, Manager of Grupo Éxito’s fashion and home business, officially declared the following:

“We wanted to enter the metaverse with People, our brand aimed at young audiences, because we know that this universe is where our near-future consumers are. In this first step, we are not only delivering digital assets, but also physical garments, seeking to generate a community through technology and educate those who are interested in learning about and enjoying the digital world. “

The Grupo Éxito executive also explained that the measure is due to the change in consumption patterns that various sectors have suffered, in which fashion is no exception. Since the metaverse and NFTs seem to be a prevalent trend among the young; The company hopes that the measure will serve as an approach to this age group.

“We know that fashion consumption has changed and we want to bet on generating cultural capital so that those who are immersed in the virtual world today have more benefits and for those who have not yet entered there, they get to know it and begin to enjoy it by buying our NFTs, which in this case They will also benefit the prison and post-prison population in Colombia.”

Sale of NFT with value in ETH

The first experience with Web 3.0 of the brand was its gateway, where the attendees were able to access the internet and scan a QR code to download the application POAP, which gave them a collectible personal digital attendance certificate. This first stage meant the first experience with the metaverse of those who visited Colombia fashion.

The five winners were notified of the prize: a physical jacket from the collection, an invitation to customize it, and a class on NFT and Web 3.0. In this new phase of selling NFTs, people should have a digital wallet with cryptocurrencies, digital means of exchange, to make the purchase of the NFT. This asset will have value of 0.075 ETHcrypto wallet, equivalent to 119 USD at the conversion of the last weeks.

With this purchase, fashionistas will get a non-expendable NFT of the jacket, an exclusive physical jacket, designed especially for this campaign, a monthly top and bottom combination for one year, and a 20% discount for one year on all purchases of the brand and the passport to what will be your digital community in the near future.


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