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Argentinian Art Of The 1960s “Invades” The Metaverse

Within the framework of NFT Art Week from Decentraland (a 3D virtual reality platform), the creative group UXArt sent a a house museum in the NFT Metaverse, where the web community can navigate with their avatars in a space curated by leading teachers and experimental artists.

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Popelaín Mnujín, present in the metaversecourtesy press

Until Sunday, this virtual meeting was inspired by the Venice Biennale whose motto “The World is made of code” offers digital versions of works by artists such as Marta Minujín, Gyula KosiceEduardo MacEntyre, Miguel Ángel Vidal, Eduardo Rodríguez and Roger Polesello.

Sotheby’s, Artnet, Frida Kahlo Museum, OpenSea, Rarible, SuperRare and several leading crypto-art projects around the world also participate.

Hydrospace city of Kosice in digital version
Hydrospace city of Kosice in digital versioncourtesy press

In this first exhibition in the Decentraland Metaverse, UXArt presents internationally recognized Latin American masters of the 1960s whose work has been digitally recreated in 3D formats. As an added value, the presence of the sample at the crypt artist Alberto Echegaray Guevara and his collectible version of Pinocchio, an artwork about lies and corruption presented during the G20, in 2018 in Buenos Aires, now reconstructed in NFT format.

UXart is an art and technology laboratory at the forefront of digital art since 2019, when together with the teacher Julio Le Parc in the intervention with the mapping of the Obelisk. The first cloud-based mixed reality museum was created in 2020. XReal, the first outdoor NFT festival on El Descanso Island, was launched in 2021. And this year he is also present with four Argentine artists at the Venice Biennale in the first official pavilion showing NFTs.

UXart museum shows the best of kinetic art, pop art and crypto art in the region in this edition and will make new exhibitions later with other themes and artists. Felipe Durán, CEO and co-founder of UXart, reveals this about this exhibition: “Some of these works are also currently exhibited at the Venice Biennale, including Gyula Kosice hydrospace city, which the Kosice Foundation has launched an educational program for all schools in Argentina. This shows that cryptic art has different conditions that allow the creation of simultaneous and decentralized examples of global impact, while achieving an educational, study and recreational purpose.”

Likewise, Beto Resano, co-founder and CTO of UXArt, says: “Art is changing and so are technologies. web3 gives us the opportunity to participate in a different way: we are all owners and beneficiaries in a decentralized system. Now, together with Decentraland, the concept of museum and Metaverse allows UXArt, artists and users to achieve exclusive benefits in our community, through new experiences”.

Pinocchio in NFT format in the digital museum
Pinocchio in NFT format in the digital museumcourtesy press

In this way, UXArt creates a metaverse ecosystem of their NFT collections by connecting the UXart app, their free-to-download mixed and augmented reality museum, the XREAL NFT festival, and now the museum connects a virtual house in the Decentraland metaverse.

When asked how the trade of these pieces is, Durán clarifies that “these works are not yet for sale since the laboratory considers that blockchain comes to solve the problem of digital art transactions and provide clarity to the conditions of the work and numerous benefits for the artist and his collectors, the current cryptocurrency market often means that the value of cryptocurrencies is mixed with the value of works and this is not good for art. That’s why we are exploring different options to sell the collections to solid communities that care for the artist and his collectors. Soon we will be able to bring these new sales methods to market. So far, the most important thing for us is to show that the crypto art is not only to generate transactions, but also to display and provide cultural services to society that represent an intangible heritage of historical, academic and social relevance. “